Daniel BallestaMaría Gómez-Senent
MDE 17Book DesignPlataAGD LAus Students 18
Pol Pérez Josep Román
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The "Law of Accelerated Returns" (Ray Kurzweil, 2001) says that technological change is exponential (unlike the 'intuitive linear' view of common sense). Consequently, the future has almost always been imagined wrong. All these misguided predictions, however, have brought great ideas and a rich imaginary in the fields of thought, cinema, literature or music. All these contradictions are the plot and conceptual axis of the Amazing Futures essay.
To translate all this graphically, a design is created that subtly pursues the misunderstanding and error from a completely classical graphic base (page in golden section, justified texts, classic and easy-to-read serif typefaces ...) that is constantly broken. All this is consolidated on the cover where no element appears located where it should be so at first sight, an inconvenient for the reader, as with the uncertain future.
© Carles Rodrigo
Daniel Ballesta Behance María Gómez-Senent WebBehance