UTD is a university that strives to solve society’s current challenges through a collaboration between technology and design.The university brings together innovation, solutions and transformation. The target audience are people who question things, are curious, attentive to changes and who know how to meet today’s needs.
The strategy for the communication of the university was inspired by the two hemispheres of the brain. The left, which is the rational part, represents technology and the right, which is the creative part, relates to design. This concept helped develop the entire graphic system with the use of two typographies and division in two of the graphic compositions.